Phil Dukarsky

· Dubai, UAE

Step into
my world.

I'm a storyteller that can read a spreadsheet. A writer that knows his way around an SLR. A creative that understands the bottom line. It's a wild world, join me on the ride.

Black-and-white portrait of Phil Dukarsky

What I make

Two studios, a writing platform, and a camera that comes everywhere with me.
01 · The Copy Shop

Copy that sells

Expert copywriting, on demand.

Dubai's on-demand copy studio. I write words that turn browsers into buyers, fast, in English and Arabic. No contracts. No retainers. No fuss. Just senior writers and a 72-hour turnaround.

72-Hour GuaranteeEN · ARSEO & CRO
thecopyshop.io →
The Copy Shop website screenshot
The Copy Shop
demoin72 website screenshot
demoin72
02 · demoin72

Software in days

Working web software. Live in days, not months.

Demo apps that get sign-off in 72 hours. Small-business sites built fast and hosted for you. Real clients, real results, and none of the six-month roadmap nonsense.

Demos in 72 hrsSmall-business sitesBuilt & hosted
demoin72.com →
03 · Writer Path

A home for words

A platform for writers.

My own writing platform. A place for anyone that loves to write to put their words in front of readers. Original short fiction, from first-timers to lifers.

Short fictionPublishingCommunity
writerpath.com →Read samples →
Writer Path website screenshot
Writer Path

Off the clock

When I'm not writing or building, I'm behind a camera.
Close-up of a male lion with a full mane in the Masai Mara, Kenya
Zebras and wildebeest gathered during the great migration, Serengeti, Tanzania
The ancient Colosseum amphitheatre in Rome, Italy
A vintage red convertible parked on a palm-lined street in Havana, Cuba
Elevated view of the green islands and reservoir at Guatape, Colombia
See all photography →

Writing

Words are the
whole point.

Before the strategy decks and the software, there was the writing. Short fiction, essays, the odd experiment. Here's a taste, and where to find the rest.

Read my writing →

Bragging rights

The short version has the dates. This is what actually happened.
01

Experience into growth

Helped grow SEO Sherpa by over 140%, leading to winning Best Large Agency at both the MENA Search Awards and the Global Search Awards.

02

Copy into CX

Built and scaled a bilingual content and CX team across seven markets and nine brands.

03

Words into players

Produced all content touchpoints for the launch of a national lottery, leading to 100,000 players in the first week.

The short version

The CV bit, for anyone keeping score.
2021–2026
Director of User & Client Experience · SEO Sherpa
Dubai
2020–2021
Senior Content Strategist · EWINGS (Mahzooz)
Dubai
2016–2020
Head of Copy · Landmark Group
Dubai
2014–2016
Senior Copywriter · Crow & Barker
Montreal
2010–2014
Assignment Editor · Media Q Inc.
Ottawa

Let's talk

Based in
Dubai, UAE
Book 30 minutes →