Phil Dukarsky · Dubai, UAE

Step into
my world.

I'm a storyteller that can read a spreadsheet. A writer that knows his way around an SLR. A creative that understands the bottom line. It's a wild world, join me on the ride.

Black-and-white portrait of Phil Dukarsky

What I make

Two studios, a writing platform, and a camera that comes everywhere with me.
01 · The Copy Shop

Copy that sells

Expert copywriting, on demand.

Dubai's on-demand copy studio. I write words that turn browsers into buyers, fast, in English and Arabic. No contracts. No retainers. No fuss. Just senior writers and a 72-hour turnaround.

72-Hour GuaranteeEN · ARSEO & CRO
thecopyshop.io →
The Copy Shop website screenshot
The Copy Shop
demoin72 website screenshot
demoin72
02 · demoin72

Software in days

Working web software. Live in days, not months.

Demo apps that get sign-off in 72 hours. Small-business sites built fast and hosted for you. Real clients, real results, and none of the six-month roadmap nonsense.

Demos in 72 hrsSmall-business sitesBuilt & hosted
demoin72.com →
03 · Writer Path

A home for words

A platform for writers.

My own writing platform. A place for anyone that loves to write to put their words in front of readers. Original short fiction, from first-timers to lifers.

Short fictionPublishingCommunity
writerpath.com →Read samples →
Writer Path website screenshot
Writer Path

Off the clock

When I'm not writing or building, I'm behind a camera.
Close-up of a male lion with a full mane in the Masai Mara, Kenya
Zebras and wildebeest gathered during the great migration, Serengeti, Tanzania
The ancient Colosseum amphitheatre in Rome, Italy
A vintage red convertible parked on a palm-lined street in Havana, Cuba
Elevated view of the green islands and reservoir at Guatape, Colombia
See all photography

Writing

Words are the
whole point.

Before the strategy decks and the software, there was the writing. Short fiction, essays, the odd experiment. Here's a taste, and where to find the rest.

Read my writing

Bragging rights

The short version has the dates. This is what actually happened.
01

Experience into growth

Helped grow SEO Sherpa by over 140%, leading to winning Best Large Agency at both the MENA Search Awards and the Global Search Awards.

02

Copy into CX

Built and scaled a bilingual content and CX team across seven markets and nine brands.

03

Words into players

Produced all content touchpoints for the launch of a national lottery, leading to 100,000 players in the first week.

The short version

The CV bit, for anyone keeping score.
2021–2026
Director of User & Client Experience · SEO Sherpa
Dubai
2020–2021
Senior Content Strategist · EWINGS (Mahzooz)
Dubai
2016–2020
Head of Copy · Landmark Group
Dubai
2014–2016
Senior Copywriter · Crow & Barker
Montreal
2010–2014
Assignment Editor · Media Q Inc.
Ottawa

Let's talk

Based in
Dubai, UAE
Book 30 minutes →